Kolon FnC has decided to discontinue Amofre, a menswear brand it launched in 2021 in collaboration with television personality Jo Se-ho. The photo shows a fashion editorial featuring Jo Se-ho as the brand’s model at the time of its launch in 2021. (Photo courtesy of Kolon FnC)

 

 

[Alpha Biz= Paul Lee] Kolon FnC has decided to discontinue Amofre, a menswear brand in which television personality Jo Se-ho participated as creative director. The company stated that the decision was made following the expiration of the brand operation contract and is unrelated to recent controversies surrounding Jo.

According to industry sources on December 23, Kolon FnC will terminate Amofre after the 2025 fall/winter season as its contract with Jo expires at the end of this month. The company has already removed Amofre’s sales page from its official website, signaling the start of brand closure procedures.

Launched in 2021, Amofre gained attention for its focus on designs tailored to the “average Korean male body type,” including ready-to-wear trousers requiring no alterations. Jo Se-ho was involved throughout the brand’s development and marketing process.

Speculation has emerged that recent allegations involving Jo may have influenced the decision. However, Kolon FnC emphasized that the shutdown was a pre-planned move based solely on the contract’s expiration.

 

 

 

Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)

https://www.alphabiz.co.kr/news/view/1065549865993151
This article is based on global economic content from Alphabiz, which distributes English-language news on Korean markets and companies to international audiences.

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